In 2006 the company was formed with the vision to be a fragrance manufacturer by 2 partners with a combined experience of 15 years in the business of fragrances. This partnership triggered a saga of fragrances which initially started with only one range of French perfumes in the mass category and today it has evolved into a global name with more than 20 brands in Occidental and Oriental fragrances along with other perfume companies in Dubai.
Going forward in 2008 a fragrance brand called Jacques M was launched in the middle-mass price segment with just 12 products. This has now expanded to over 50 fragrances. In this price segment came more fragrance lines …Hey You , New Creations , Xclusive Fragrances and many more mass market perfumes .
Came 2009 and the fragrance range expanded to include Body Sprays and Body Mists. It is in this year that Style & Scents embarked into personalized perfume manufacturing with turnkey projects under the private registered brands of clients. At the time this line of business was a different initiative in the industry. Today Style & Scents is considered as one of the top private label manufacturers in the U.A.E and pioneers in custom made perfume manufacturing.
In the same year 2009 was set up a manufacturing facility with a combination of own brands – mass and middle-mass segments – as well as private label lines for reputable clients.
With the start of 2010 Style & Scents started participating in international beauty exhibitions. First Cosmoprof in Bologna, Italy, and then Cosmoprof in Hongkong followed by Beautyworld Middle East in Dubai, UAE. Participation also extended to ECRM Business-to-Business meets in Europe.
The network of distribution grew from just 5 countries in 2006 to 60+ countries at present. This was built through a loyal networl of Authorised Distributors with more being steadily added to the Style & Scents family each month.
As the consumer tastes became diverse in 2014 at the same time Style & Scents entered into the field of Oriental Fragrances. First with a small line of 10 fragrances. Today the range has expanded into 250+ different products ranging from Perfumes , Concentrated Perfume Oils, Bakhoors and Muatars and is one of the largest perfume companies in Dubai.
In the same year 2014 Style & Scents also made its serious foray into the middle price and premium price segments of the market in French fragrances with a multitude of products launched over the year. This soon gave birth to the new range called Pierre Bernard in the middle price segment.
Today Pierre Bernard has become a flagship brand for Style & Scents and is available in more than 20 countries around the world. Stylish bottles and classy aesthetical graphics are In 2018 Style & Scents would complete the re-branding of 2 of its flagship Skin Care lines called Soft Touch and Nepsis Blackseed. These upgraded range of products would be ready for a global launch in January 2019.